Every new baseball season there are always a new crop of ads on NESN that I usually find mildly amusing. It always tickles me to see the players doing ads the first few times you see it. Oh, by about the 1,000th time I heard Curt practicing his Boston accent or hitching a ride to "break a curse" it wasn't so amusing any longer.
I find myself chuckling this year over Wake ripping his shirt open to show a Sox t-shirt and holding up baby clothes he bought at the Yawkey Way Store, one upping Don Orsillo. I am still waiting for this year's Bob Store commercial, as last years put a smile on my face every time I saw it.
Now that being said there is a new commercial out there which has really struck a nerve with me. I've tried to ignore it all together but somehow I always seem to still catch the end of the commercial which is the worst part of all. The commercial in question is the new NESN commercial for Red Sox Nation. The one where they interview all these average Joes around Boston making comments about the Red Sox. The guys all look very average with a Sox jersey on or in fireman's gear. Then they show the women of Red Sox Nation. They're all dolled up and making comments about their beloved Sox team. So what is the problem?
Why aren't any of the women average looking wearing Red Sox gear or in uniform? I wouldn't mind if they had one young and gorgeous woman commenting but why all of them? I guess I thought that maybe NESN realized how large a proportion of Red Sox Nation were women. It irritates me that they are focusing their marketing campaign on men when we are such a large part of this baseball town. I know it is totally silly of me but when I see the Hazel Mae look alike at the end of the commercial saying "and then there's Manny being Manny", I just cringe.